UX Research & Strategy
Hard not to think about this stuff, even off the clock.
When you’ve been doing research as long as I have, you never really stop noticing things. This is where those thoughts end up.
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Atlanta Didn't Build Enterprise Software. It Built Small Business Software. Most Research Doesn't Account For That.
Atlanta's SaaS scene was built for small business customers, not enterprise buyers. Here's why that changes what UX research needs to prioritize.
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Most Automotive Research Only Talks to the Driver. That's the Easy Half.
Most automotive research only studies the driver. The real friction often lives with the mechanic, the parts counter, and the shop owner. Here's why that's worth studying too.
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Why Your Product Isn't Getting Traction (And Why It's Probably Not the Product)
Most product traction problems aren't product problems. They're research problems that started before you built anything. Here's how to diagnose what's actually going on.
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I Moved UX Research Atlanta Off Meetup. Here's The Why and How.
We built a community on Meetup. Meetup owned it. Here's how we took it back.
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Good Trails Don't Happen by Accident. Neither Do Good Products.
Trail builders spend weeks reading terrain before anything gets cleared. The lesson for product teams: good research means following the problem, not imposing a predetermined path on it.
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Why Feature Parity is a Fatal Flaw for SMB Products
Matching your competitor's feature list might work in enterprise. For small business owners, it's a trap. Here's why feature parity fails SMB products and what to do instead.
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Is your AI research giving you a False Negative?
AI can miss critical qualitative insights, especially when they're subtle or only mentioned once. Here's how to maintain a chain of custody so you don't automate your blind spots.
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Market Validation and Product Discovery Aren't the Same Thing. Stop Treating Them Like They Are.
Market validation and product discovery both involve users and interviews, but confusing them is one of the most expensive mistakes a team can make. Here's how to tell them apart and when to use each.
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Streamlining UX Research Recruitment with AI
Recruiting research participants is one of the most time-consuming parts of UX work. Here's how AI can cut hours from the process without sacrificing accuracy or participant privacy.
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Ask and Ye Shall Receive: Tips for Being a Good UX Partner
A broken A/C appointment taught me three things about working with stakeholders that I still use today.
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Resolving Conflict Between UX Designers
Two talented designers on the same project sounds like a win. It's not always. Here's how to manage design conflict before it derails the work.
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Being a Successful UX Design Manager
The day you're promoted to UX manager, your best skill stops being your biggest asset. Here's how to make the shift before it makes you.
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