Fractional Research Lead
I help product teams understand their customers before they build the wrong thing.
Based in Atlanta. Available everywhere.
I’ve spent 25 years talking to people in repair shops, break rooms, and living rooms, so clients save months and real money by not guessing.
“I've worked with plenty of researchers over the years. I've learned it's something that's easy for people to do... poorly. It's incredibly hard to do it well, and no one exhibits mastery of the domain as much as Matt does. He's truly at the top of his craft and it shows up in the outcomes.”
Sr. Dir. Technology, NAPA
Senior research, without adding headcount
Product teams, agencies, and early-stage founders who need to get it right before they commit.
Discovery Research Not sure who you're actually building for? See the real opportunity before you commit to a direction. Learn more → Journey Mapping Something's broken and every team has a different theory why? Get one map, built on evidence, everyone can actually agree on. Learn more → Market Validation Built it (or about to) and not sure anyone actually wants it? Find out before you spend more finding out the hard way. Learn more → Research Lead Doing research, but not sure you can trust what it's telling you? Get senior judgment behind every study, not just more research. Learn more →
See all services → What it’s like to work together
“Quick study and valued partner… able to synthesize customer feedback in a short period of time so we could immediately act on the results.”
“Very thorough, detail-oriented, flexible, and easy to work with. I would be happy to work with Matt again any time.”
“His patience in working with the users and the tools was saint-like. I couldn’t ask for a better research partner.”
