Fractional Research Lead
I help product teams understand their customers before they build the wrong thing.
Based in Atlanta. Available everywhere.
Dashboards tell you what happened. They don't tell you why. That gap is where I spend most of my time: in repair shops, break rooms, living rooms, wherever the real answer is.
“I've worked with plenty of researchers over the years. I've learned it's something that's easy for people to do... poorly. It's incredibly hard to do it well, and no one exhibits mastery of the domain as much as Matt does. He's truly at the top of his craft and it shows up in the outcomes.”
Sr. Dir. Technology, NAPA
UX Research Services
Whatever you’re working on, there’s a service built for it.
Know What To Build Discovery Research Know what to build. Learn more → Find What's Broken Journey Mapping Understand why something's not working. Learn more → Get a Straight Answer Market Validation Confirm the market's actually there. Learn more → Judgment, Not Headcount Research Lead Get senior research leadership without adding headcount. Learn more →
See all services → What it’s like to work together
“Quick study and valued partner… able to synthesize customer feedback in a short period of time so we could immediately act on the results.”
“Very thorough, detail-oriented, flexible, and easy to work with. I would be happy to work with Matt again any time.”
“His patience in working with the users and the tools was saint-like. I couldn’t ask for a better research partner.”
